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Flexible Visual System & Digital Learning Platform 

C4R Community for Rigor UPENN/NIH
VISUAL SYSTEMvisual identity, ux/ui, illustration, signage, motion, data visualization, generative tools
 C4R Community for Rigor is a free, open resource to learn, practice, and promote scientific rigor. We were tasked in designing a flexible visual system and digital learning platform, centered around their beloved mascot, the Rigorous Raven.
Our challenge was to design a mascot to highlight the many moods of C4R’s users—to illustarte the full spectrum of feelings that come with practicing science. Part of delivering a new mascot involved creating Figma design toolkits, comprised of Raven body components and designs, to allow the C4R team to build their own variations.

We designed a modular typo/graphic grid system to serve as the foundation for C4R’s Visual System, allowing us to take a generative approach in both our design process and the production of assets, from UX/UI and digital assets to print collatral and signage.

We delivered an extensive Brand Guidelines System in the form of toolkits and a creative manual outlining their visual and verbal identities. Like any other system of standards, we created this document as a tool for productivity, efficiency, and consistency, serving as a guide for the development and execution of all their brand expression—from the content they create to the social comments they make, from the placement of their logo to the mood of their Raven. But: as detailed and reliable as the doc is, it’s neither comprehensive nor fixed—and it never will be. It is meant to evolve with the world C4R lives in and the community they represent.

C4R Brand Deck
Team 

Digital Textbook

The Open Brain
McGill University
VISUAL SYSTEMSvisual identity, illustration, motion, ux/ui, data visualizationThe Open Brain is an open access, neuroscience learning tool (i.e. the natural evolution of a textbook), designed for The Neuro (Montreal Neurological Institute-Hospital) at McGill University.
We designed and built the first complete chapter of The Open Brain Textbook, presenting a prototype of the project’s interactive learning and reading experience. Features explored and developed for this first chapter include interactive graphics and exercises built out of a modular icon system, text annotation via highlighting and note taking, video simulations, quizzes, superscripts, footnotes and downloads.

The Open BrainTeam

Visual Systems & Editorial Design

FAO United Nations Investment Centre
VISUAL SYSTEMSvisual identity, illustration, motion, data visualization, generative toolsThe FAO Investment Centre partners with countries and financing institutions to advise on and design investment strategies, policies and projects for agrifood systems. 

We have been tasked with designing Visual Identity Systems for the Centre’s Knowledge for Investment Editorial Series, Conferences, and Campaigns.  

K4I Editorial Series Annual Review
Team

K4I Knowledge for Investment Editorial Series

Drink Stirrers Archive  

VISUAL ARCHIVES
lettering, typography, illustration, color, shape

Collection of stirrers found in a used bookstore Mexico City. Currently exploring ways to convert the collection into an interactive digital archive. 




Solo Adultos 
Magazine Archive


VISUAL ARCHIVESlettering, typography, illustration, collage, printCollection of adult magazines inspiring an ongoing series of analog collages and zines. 

Wine & Liquour Label Archive

VISUAL ARCHIVElettering, typography, illustration

Collection of found wine and liquour labels, presenting an array of lettering and typographic compositions. 

Letter Workshops

x Monica Carolan, Ciao Zen
WORKSHOPSlettering, letterform exploration
 Experimental lettering and letterform construction workshops, led together with artist and Ciao Zen founder, Monica Carolan. 
workshop 01: colored markers, paperworkshop 02: ink, brush, cardboard

Letter Workshops

x Federica Malpeso
WORKSHOPSlettering, letterform exploration Experimental lettering and letterform construction workshops, led together with primary school techer and learning specialist, Federica Malpeso. 

workshop 01: ink, brush, paper
workshop 02: diverse colored paper, scissors
workshop 03: tracing forms, pencils, pens


Zamme Projects

x Karen Mata Luna

ZAMMEdesign talks, workshops, bookfairs, events Zamme is a hybrid creative community and knowledge-sharing platform for visual communication, providing methods and tools through collective experiences. We host talks, workshops and events with multi-disciplinary creatives from all over the world, offering a trusted space for creatives to meet, share, and connect. Based in Mexico City.
@zammeprojectszamme.org
C4R COMMUNITY FOR RIGOR
[UPENN/NIH]

 Creative Direction, Graphic Design
Maeve Roughton: Strategy & Copy
Tim Rodenbröker: Generative Design 
Martin Lorenz: Art Direction & Design
Anton Morrison [Mogul.global]: UX/UI
Rafa Gonçales: UX/UI
Petra Sitaru: Illustration
Maura Benitez: Graphic Design & Illustration
Paco Gutierrez Hardt: Graphic Design & Code
Karen Mata Luna: Graphic Design
Jorge Ramos: Motion
Soukaina Ben Ali: Copy
Marco Malpeso: Sound

©STUDIOMALPESO 2025