Flexible Visual System & Digital Learning Platform
C4R Community for Rigor UPENN/NIH
VISUAL SYSTEMvisual identity, ux/ui, illustration, signage, motion, data visualization, generative tools
Our challenge was to design a mascot to highlight the many moods of C4R’s users—to illustarte the full spectrum of feelings that come with practicing science. Part of delivering a new mascot involved creating Figma design toolkits, comprised of Raven body components and designs, to allow the C4R team to build their own variations.
We designed a modular typo/graphic grid system to serve as the foundation for C4R’s Visual System, allowing us to take a generative approach in both our design process and the production of assets, from UX/UI and digital assets to print collatral and signage.
We delivered an extensive Brand Guidelines System in the form of toolkits and a creative manual outlining their visual and verbal identities. Like any other system of standards, we created this document as a tool for productivity, efficiency, and consistency, serving as a guide for the development and execution of all their brand expression—from the content they create to the social comments they make, from the placement of their logo to the mood of their Raven. But: as detailed and reliable as the doc is, it’s neither comprehensive nor fixed—and it never will be. It is meant to evolve with the world C4R lives in and the community they represent.
C4R Brand Deck
Team
Digital Textbook
The Open BrainMcGill University
VISUAL SYSTEMSvisual identity, illustration, motion, ux/ui, data visualization
We designed and built the first complete chapter of The Open Brain Textbook, presenting a prototype of the project’s interactive learning and reading experience. Features explored and developed for this first chapter include interactive graphics and exercises built out of a modular icon system, text annotation via highlighting and note taking, video simulations, quizzes, superscripts, footnotes and downloads.
The Open Brain
Visual Systems & Editorial Design
FAO United Nations Investment CentreVISUAL SYSTEMSvisual identity, illustration, motion, data visualization, generative tools
We have been tasked with designing Visual Identity Systems for the Centre’s Knowledge for Investment Editorial Series, Conferences, and Campaigns.
K4I Editorial Series
Team
Motion & Illustration
New Stand NYC
VISUAL SYSTEMSvisual identity, illustration, motion, signage, photography
As part of New Stand’s Brand Refresh, we designed a motion and illustration design system for a collection of brand assets including signage, screens, UI, in-app content, print, and holiday campaign collateral.
For the launch of their NYC flagship retail store at Manhattan West, we designed a unique storefront comprised of typographic banners and photographic mobiles.
Team
Drink Stirrers Archive
VISUAL ARCHIVES
lettering, typography, illustration, color, shape
Solo Adultos
Magazine Archive
VISUAL ARCHIVESlettering, typography, illustration, collage, print